About Us

Who is Urban Motor Works?

UMW   is   owned   and  operated  by  two  people,  Cameran  Kelly  and  Daniel  Rohrer.

 Cameran   graduated  with   his   Business  Degree   from   The  University of South  Florida  and  he  has  been  in the  collision  business  for  over  14  years;  6  years  as a Paint  Technician  and 8  years  as an Estimator/General  Manager . Cameran  has  spent  the past  7 years  working  alongside  Dan.

Daniel  “Dan” is  the  car  guru! Dan  graduated  as  a Master  Technician  from  NASCAR   Technical   Institute  and  has  over  15  years of experience  mastering  a  variety  of  repairs   including  suspension, calibrating,  structural,  aluminum  and   mechanical  repairs. Dan  is   leading  the  industry  with  his  technical  background  and  IT  forte.

Urban Motor Works

Was  created  to  help  body shops  adapt  to the  changing  collision environment.  With  the  liability  on  an  automotive  shop  at  its  all-time high the  time  is now…To   guarantee   quality   and   safety  of  the  modern-day vehicle. Urban   Motor  Works  provides   high  level  knowledge  and  state  of the  art  equipment; providing  the  solution  necessary  to  calibrate  and  repair  the  latest  model  vehicles. UMW  is  focusing  its horsepower onindependent  shops , smaller  shops  that  do  not  provide  mechanical services  in-house,  andshops  that  are  in  the  Decatur  area.UMW will enhance  these  shops  with  technology  and  expertise  needed  to  conform  to the high quality  standard  that  the market  demands.

What makes

Urban Motor Works Great?

UMW will  help  strengthen  your  reputation  and  will  guarantee  the  quality and  safety  of  all  vehicles  we  work  on  for  you  and  your  clients

UMW  works  with  shops  on  maximizing  their  profits  by  the  using  the Sale  Adjustment  Technique.  This  allows  you  to  get  around  the  no  markup  and/or  max  markup  restrictions. UMW  creates  an  advantage  by using  the  estimating  software  that most  shops  use,  allowing  us  to  bill proper  operational  labor  times  the  insurance  companies  will  approve.

UMW  has  low  overhead costs  which  allows  usto work with  shops  on  labor rates, according to their insurance partner contracts.

The  owners  of  UMW  have  years  of  experience  in  successfully  blending mechanical  work  within  a  collision business. We understand  your  view point.

UMW spared  no  expense on  tools  and  equipment,  to  ensure  the  highest quality  repair.

Urban MotorWorks Offers:

Diagnostics of drivability issues, post and pre-repair
Pre-Diagnosis with repair procedures and labor times
Complete suspension repairs Blind Spot, Distance Radars, Blind Spot, Distance Radars, Adaptive Headlamp Calibration
All SRS Modules and Occupancy Sensor Reprograming
Four Wheel Alignments.
Steering Angle Reset
Hub and Bearing Press
AC Evacuation and Recharge
Engine Overhauls
Wire Harness Repair
EVAC and Charge 1234YF AC

Who Benefits from our Service?

Body shops who rely on the dealer to tackle difficult electrical and mechanical issues
Shops who buy cars from auctions that have mechanical and/or electronic issues
Shops who are bound by insurance max markup or even no markup on sublet bills
Shops that are not close to Dealers
Shops that are tired of damaged suspension repairs, taking up stall space and killing cycle time
Shops who want to guarantee new suspension parts